/* =================================================================
   SELORA · 셀로라 — Korean hair color + soap
   Palette & type committed from the brand identity guidelines.
   English + Korean · LTR · K-beauty aesthetic.
   ================================================================= */

:root {
  /* ---- Brand color (committed: hero rose #F09491) ---- */
  --rose:        #F09491;   /* PANTONE 2339 C — hero */
  --rose-deep:   #E07C79;
  --rose-700:    #C75F5C;   /* rose for LARGE accents (>=24px / bold >=18.6px) */
  --rose-800:    #B23E3C;   /* rose for small text accents (>=4.5:1 on white) */
  --rose-soft:   #F8D4D2;
  --rose-tint:   #FBE4E2;
  --blush:       #FCF1F0;   /* near-white washed toward the brand hue */
  --blush-2:     #FBEAE8;
  --blush-3:     #FAE3E1;
  --mauve:       #CA9A8E;   /* PANTONE 7612 C — secondary */
  --mauve-deep:  #8A5A4D;   /* darkened for AA on small text */
  --paper:       #FFFFFF;
  --ink:         #241B1C;   /* ink black */
  --ink-2:       #3C2E2F;
  --muted:       #6A595A;   /* body-muted, >=4.5:1 on white & blush */
  --line:        #EADFDC;
  --line-strong: #DFCFCB;

  /* per-variant accents (darkened to clear AA on white small text) */
  --green:       #4F7A47;
  --blue:        #3F6E86;

  /* ---- Type ---- */
  --f-display: "Cormorant", Georgia, serif;          /* English display + wordmark */
  --f-kr-serif:"Noto Serif KR", "Cormorant", serif;  /* Korean display */
  --f-kr:      "Noto Sans KR", sans-serif;           /* Korean labels/body */
  --f-sans:    "Poppins", system-ui, sans-serif;     /* English UI/body/labels */

  --fs-hero: clamp(2.5rem, 1.4rem + 4.4vw, 4.6rem);
  --fs-h2:   clamp(1.9rem, 1.3rem + 2.6vw, 3rem);
  --fs-h3:   clamp(1.3rem, 1.1rem + 0.9vw, 1.7rem);
  --fs-lead: clamp(1.05rem, 0.98rem + 0.5vw, 1.25rem);
  --fs-body: 1.0625rem;
  --fs-sm:   0.9rem;

  /* ---- Space & shape ---- */
  --pad: clamp(20px, 5vw, 48px);
  --maxw: 1200px;
  --section-pad: clamp(4.5rem, 3rem + 6vw, 8.5rem);
  --r-sm: 12px;
  --r-md: 20px;
  --r-lg: 30px;
  --r-pill: 999px;

  --shadow-soft: 0 22px 55px -28px rgba(36, 27, 28, 0.32);
  --shadow-card: 0 14px 40px -24px rgba(36, 27, 28, 0.30);
  --shadow-rose: 0 34px 70px -34px rgba(224, 124, 121, 0.62);
  --drop-prod: drop-shadow(0 30px 34px rgba(36, 27, 28, 0.22));

  /* ---- Motion ---- */
  --ease: cubic-bezier(0.22, 1, 0.36, 1);
  --dur: 0.7s;

  /* ---- Z-index scale ---- */
  --z-deco: 2;
  --z-header: 100;
  --z-drawer: 200;
  --z-skip: 300;
}

/* ---------- Reset ---------- */
*, *::before, *::after { box-sizing: border-box; }
* { margin: 0; }
html { -webkit-text-size-adjust: 100%; scroll-behavior: smooth; overflow-x: hidden; max-width: 100%; }
@media (prefers-reduced-motion: reduce) { html { scroll-behavior: auto; } }

body {
  font-family: var(--f-sans);
  font-size: var(--fs-body);
  line-height: 1.72;
  color: var(--ink);
  background: var(--paper);
  -webkit-font-smoothing: antialiased;
  text-rendering: optimizeLegibility;
  overflow-x: hidden;
}

img, svg { display: block; max-width: 100%; }
img { height: auto; }
a { color: inherit; text-decoration: none; }
button { font: inherit; color: inherit; cursor: pointer; background: none; border: 0; }
input { font: inherit; }
ul, ol { list-style: none; padding: 0; }

h1, h2, h3, h4 { font-weight: 600; line-height: 1.16; }

.container {
  width: min(100% - var(--pad) * 2, var(--maxw));
  margin-inline: auto;
}

/* ---------- Utilities ---------- */
.en { font-family: var(--f-sans); }
[lang="ko"] { font-family: var(--f-kr); }
.nowrap { white-space: nowrap; }
.sr-only, .skip-link {
  position: absolute; width: 1px; height: 1px; padding: 0; margin: -1px;
  overflow: hidden; clip: rect(0 0 0 0); white-space: nowrap; border: 0;
}
.skip-link {
  inset-block-start: 10px; inset-inline-start: 10px; z-index: var(--z-skip);
  background: var(--ink); color: var(--paper); padding: 10px 16px; border-radius: var(--r-sm);
}
.skip-link:focus { width: auto; height: auto; clip: auto; }

:focus-visible { outline: 2.5px solid var(--rose-800); outline-offset: 3px; border-radius: 4px; }

/* =================================================================
   BUTTONS
   ================================================================= */
.btn {
  --bg: var(--rose); --fg: var(--ink); --bd: transparent;
  display: inline-flex; align-items: center; justify-content: center; gap: 0.55em;
  padding: 0.78em 1.5em;
  font-family: var(--f-sans); font-weight: 600; font-size: 1rem; line-height: 1;
  color: var(--fg); background: var(--bg);
  border: 1.5px solid var(--bd); border-radius: var(--r-pill);
  transition: transform .35s var(--ease), background-color .3s var(--ease),
              box-shadow .35s var(--ease), color .3s var(--ease), border-color .3s var(--ease);
  will-change: transform;
}
.btn--lg { padding: 1em 1.9em; font-size: 1.05rem; }
.btn--sm { padding: 0.6em 1.1em; font-size: 0.92rem; }
.btn--rose { --bg: var(--rose); --fg: var(--ink); box-shadow: var(--shadow-rose); }
.btn--rose:hover { --bg: var(--rose-deep); transform: translateY(-3px); }
.btn--ink { --bg: var(--ink); --fg: var(--paper); }
.btn--ink:hover { --bg: #3a2c2d; transform: translateY(-3px); box-shadow: var(--shadow-soft); }
.btn--ghost { --bg: transparent; --fg: var(--ink); --bd: var(--ink); }
.btn--ghost:hover { --bg: var(--ink); --fg: var(--paper); transform: translateY(-3px); }
.btn__arrow { width: 1.1em; height: 1.1em; transition: transform .4s var(--ease); }
.btn:hover .btn__arrow { transform: translateX(4px); }   /* LTR: arrow points to inline-end */

/* =================================================================
   HEADER / NAV
   ================================================================= */
.site-header {
  position: fixed; inset-block-start: 0; inset-inline: 0; z-index: var(--z-header);
  transition: background-color .4s var(--ease), box-shadow .4s var(--ease), backdrop-filter .4s;
}
.header-inner {
  display: flex; align-items: center; justify-content: space-between; gap: 1.5rem;
  padding-block: clamp(0.7rem, 1.4vw, 1.05rem);
}
.site-header.scrolled {
  background: color-mix(in srgb, var(--blush) 88%, transparent);
  backdrop-filter: blur(14px) saturate(1.2);
  box-shadow: 0 1px 0 var(--line), 0 12px 30px -26px rgba(36,27,28,.4);
}
.brand { display: inline-flex; flex-direction: column; align-items: center; line-height: 0.92; }
.brand__kr { font-family: var(--f-kr); font-weight: 500; font-size: 0.72rem; letter-spacing: .18em; color: var(--mauve-deep); }
.brand__wm {
  font-family: var(--f-display); font-weight: 700; font-size: 1.55rem; letter-spacing: 0.16em;
  color: var(--ink); padding-inline-start: 0.16em;
}
.nav { display: flex; gap: clamp(1rem, 2vw, 2rem); }
.nav a {
  font-family: var(--f-sans); font-weight: 500; font-size: 0.98rem; color: var(--ink-2);
  position: relative; padding-block: 4px; transition: color .25s;
}
.nav a::after {
  content: ""; position: absolute; inset-block-end: -2px; inset-inline: 0; height: 2px;
  background: var(--rose); transform: scaleX(0); transform-origin: inline-start;
  transition: transform .35s var(--ease);
}
.nav a:hover { color: var(--ink); }
.nav a:hover::after, .nav a.active::after { transform: scaleX(1); }
.header-actions { display: flex; align-items: center; gap: 0.8rem; }

.nav-toggle { display: none; width: 44px; height: 44px; flex-direction: column; justify-content: center; gap: 5px; padding: 0 9px; }
.nav-toggle span { height: 2px; background: var(--ink); border-radius: 2px; transition: transform .35s var(--ease), opacity .25s; }
.nav-toggle[aria-expanded="true"] span:nth-child(1) { transform: translateY(7px) rotate(45deg); }
.nav-toggle[aria-expanded="true"] span:nth-child(2) { opacity: 0; }
.nav-toggle[aria-expanded="true"] span:nth-child(3) { transform: translateY(-7px) rotate(-45deg); }

.mobile-nav {
  position: fixed; inset-block-start: 0; inset-inline: 0; z-index: var(--z-drawer);
  background: var(--blush); padding: 6rem var(--pad) 2.5rem;
  transform: translateY(-100%); transition: transform .5s var(--ease); visibility: hidden;
  box-shadow: var(--shadow-soft);
}
.mobile-nav.open { transform: translateY(0); visibility: visible; }
.mobile-nav nav { display: flex; flex-direction: column; gap: 0.3rem; }
.mobile-nav a { font-family: var(--f-display); font-weight: 600; font-size: 1.7rem; padding: 0.55rem 0; border-block-end: 1px solid var(--line); display: flex; align-items: baseline; gap: .6rem; }
.mobile-nav a i { font-family: var(--f-kr); font-style: normal; font-size: 0.95rem; color: var(--muted); }
.mobile-nav .btn { margin-block-start: 1.2rem; border: 0; justify-content: center; }
.mobile-nav .btn i { color: inherit; }

/* =================================================================
   HERO
   ================================================================= */
.hero {
  position: relative; isolation: isolate; overflow: hidden;
  padding-block: clamp(7.5rem, 7rem + 6vw, 11rem) 0;
  background:
    radial-gradient(120% 90% at 82% -8%, var(--blush-2) 0%, transparent 56%),
    linear-gradient(180deg, var(--blush) 0%, var(--paper) 80%);
}
.hero__glow {
  position: absolute; z-index: -1; width: 48vw; height: 48vw; border-radius: 50%;
  filter: blur(75px); opacity: .5; background: var(--rose-soft);
  inset-block-start: -12vw; inset-inline-end: -10vw;
}
/* aloe leaf blended into the hero background */
.hero__botanical {
  position: absolute; z-index: -1; inset-block-end: -6%; inset-inline-start: -6%;
  width: clamp(220px, 26vw, 420px); opacity: .42; transform: rotate(8deg);
  filter: saturate(.85) blur(.3px); mix-blend-mode: multiply; pointer-events: none;
}

.hero__inner {
  display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(2rem, 4vw, 4.5rem);
  align-items: center;
}
.hero__copy { padding-block-end: clamp(2rem, 4vw, 3rem); }

.eyebrow {
  display: inline-flex; align-items: center; gap: 0.55rem; flex-wrap: wrap;
  font-family: var(--f-sans); font-weight: 500; font-size: 0.86rem; letter-spacing: .12em;
  text-transform: uppercase; color: var(--muted);
}
.eyebrow [lang="ko"] { font-family: var(--f-kr); letter-spacing: .05em; text-transform: none; color: var(--ink-2); }
.eyebrow .dot { width: 7px; height: 7px; border-radius: 50%; background: var(--rose); box-shadow: 0 0 0 4px var(--rose-tint); }
.eyebrow .sep { color: var(--rose); }

.hero__title { margin-block: 1.2rem 1.4rem; }
.hero__title-kr {
  display: block; font-family: var(--f-kr-serif); font-weight: 600;
  font-size: var(--fs-hero); line-height: 1.18; letter-spacing: -0.01em; color: var(--ink);
  text-wrap: balance;
}
.hero__title-en {
  display: block; font-family: var(--f-display); font-weight: 500;
  font-size: clamp(1.4rem, 1rem + 1.6vw, 2.1rem); color: var(--muted);
  margin-block-start: 0.5rem; letter-spacing: 0.01em;
}
.hero__title-en em { font-style: italic; color: var(--rose-700); }

.hero__lead { font-size: var(--fs-lead); color: var(--ink-2); max-width: 48ch; line-height: 1.82; }
.hero__lead strong { font-weight: 600; color: var(--ink); }

.hero__cta { display: flex; flex-wrap: wrap; gap: 0.9rem; margin-block: 2rem 1.8rem; }

.hero__trust { display: flex; flex-wrap: wrap; gap: 0.7rem 1.5rem; }
.hero__trust li { display: inline-flex; align-items: center; gap: 0.5rem; font-size: 0.95rem; color: var(--muted); }
.hero__trust svg { width: 18px; height: 18px; color: var(--rose-800); flex: none; }

/* hero media */
.hero__media { position: relative; align-self: end; }
.hero__frame {
  position: relative; overflow: hidden;
  border-radius: 200px 200px 28px 28px / 240px 240px 28px 28px;  /* hanok arch */
  box-shadow: var(--shadow-soft); border: 1px solid var(--blush-2);
  aspect-ratio: 0.86; background: var(--blush-2);
}
.hero__frame img { width: 100%; height: 100%; object-fit: cover; object-position: 50% 28%; }

.seal {
  position: absolute; inset-block-start: 6%; inset-inline-start: -7%; width: clamp(96px, 11vw, 128px); aspect-ratio: 1;
  display: grid; place-items: center; color: var(--ink);
  background: var(--paper); border-radius: 50%; box-shadow: var(--shadow-card);
}
.seal svg { position: absolute; inset: 0; width: 100%; height: 100%; animation: spin 26s linear infinite; }
.seal__text { font-family: var(--f-sans); font-size: 7.6px; font-weight: 600; letter-spacing: 0.4px; fill: var(--ink-2); }
.seal__core { display: grid; place-items: center; line-height: 1; text-align: center; color: var(--rose-800); }
.seal__core span { font-family: var(--f-sans); font-weight: 700; font-size: clamp(1.5rem, 2.5vw, 2rem); }
.seal__core small { font-family: var(--f-kr); font-weight: 500; font-size: 0.6rem; color: var(--ink-2); }

.hero__chip {
  position: absolute; inset-block-end: 8%; inset-inline-end: -6%;
  background: color-mix(in srgb, var(--paper) 82%, transparent); backdrop-filter: blur(8px);
  border: 1px solid var(--paper); border-radius: var(--r-pill);
  padding: 0.6rem 1.1rem; box-shadow: var(--shadow-card);
  display: flex; align-items: center; gap: 0.6rem;
}
.hero__chip-kr { font-family: var(--f-kr); font-weight: 700; color: var(--rose-800); font-size: 0.95rem; }
.hero__chip-label { font-weight: 600; font-size: 0.9rem; color: var(--ink); }
.hero__chip::before { content: ""; width: 10px; height: 10px; border-radius: 50%; background: var(--rose); }

@keyframes spin { to { transform: rotate(360deg); } }

/* tagline marquee */
.tagline-strip {
  margin-block-start: clamp(2.5rem, 4vw, 4rem);
  background: var(--ink); color: var(--blush); overflow: hidden; padding-block: 0.95rem;
  -webkit-mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
          mask-image: linear-gradient(90deg, transparent, #000 6%, #000 94%, transparent);
}
.tagline-track { display: flex; width: max-content; animation: marquee 32s linear infinite; }
.tagline-track span {
  display: inline-flex; align-items: center; gap: 1.6rem; padding-inline-end: 1.6rem;
  font-family: var(--f-display); font-size: 1.18rem; letter-spacing: 0.05em; white-space: nowrap;
}
.tagline-track b { font-family: var(--f-kr); font-weight: 500; }
.tagline-track i { color: var(--rose); font-style: normal; }
@keyframes marquee { to { transform: translateX(-50%); } }   /* LTR-correct leftward drift */

/* =================================================================
   PROMISE
   ================================================================= */
.promise { background: var(--paper); padding-block: var(--section-pad); text-align: center; }
.promise__kr { font-family: var(--f-kr-serif); font-weight: 500; color: var(--rose-700); font-size: clamp(1.2rem, 2vw, 1.6rem); margin-block-end: 1rem; }
.promise__quote {
  font-family: var(--f-display); font-weight: 500;
  font-size: clamp(1.7rem, 1.1rem + 2.5vw, 3.1rem); line-height: 1.4; color: var(--ink);
  max-width: 22ch; margin-inline: auto; text-wrap: balance;
}
.promise__quote em { color: var(--rose-700); font-style: italic; }

/* =================================================================
   SECTION SHARED
   ================================================================= */
.section { padding-block: var(--section-pad); position: relative; overflow: hidden; }
:where(#hero, #hair, #soap, #tech, #philosophy, #contact) { scroll-margin-block-start: 86px; }
.section-head { max-width: 60ch; margin-inline: auto; text-align: center; margin-block-end: clamp(2.5rem, 4vw, 4rem); }
.section-head--start { text-align: start; margin-inline: 0; }
.section-label {
  display: inline-flex; align-items: center; gap: 0.55rem;
  font-family: var(--f-sans); font-weight: 600; font-size: 0.84rem; letter-spacing: 0.12em; text-transform: uppercase;
  color: var(--muted); margin-block-end: 1rem;
}
.section-head .section-label { justify-content: center; }
.section-label .rule { width: 26px; height: 1.5px; background: var(--rose); }
.section-label [lang="ko"] { font-family: var(--f-kr); text-transform: none; letter-spacing: .06em; color: var(--ink-2); }
.section-label .sep { color: var(--rose); }
.section-label--light { color: color-mix(in srgb, var(--blush) 78%, var(--rose)); }
.section-label--light [lang="ko"] { color: var(--rose-soft); }
.section-label--light .rule { background: var(--rose); }
.section-title { font-family: var(--f-display); font-weight: 600; font-size: var(--fs-h2); letter-spacing: -0.01em; text-wrap: balance; }
.section-title[lang="ko"] { font-family: var(--f-kr-serif); }
.section-intro { font-family: var(--f-sans); font-size: var(--fs-lead); color: var(--ink-2); margin-block-start: 1.1rem; line-height: 1.82; }
.section-head .section-intro { margin-inline: auto; max-width: 56ch; }

/* =================================================================
   HAIR
   ================================================================= */
.hair { background: linear-gradient(180deg, var(--paper), var(--blush) 100%); }
.hair__botanical {
  position: absolute; z-index: 0; inset-block-start: 4%; inset-inline-end: -5%;
  width: clamp(200px, 24vw, 380px); opacity: .3; transform: rotate(-14deg);
  mix-blend-mode: multiply; pointer-events: none;
}
.hair .container { position: relative; z-index: 1; }

.feature {
  display: grid; grid-template-columns: 1fr 1fr; gap: clamp(2rem, 4vw, 4.5rem); align-items: center;
  margin-block-end: clamp(3.5rem, 6vw, 6rem);
}
.feature__media { position: relative; }
.feature__media img {
  width: 100%; aspect-ratio: 1.18; object-fit: cover; border-radius: var(--r-lg);
  box-shadow: var(--shadow-soft);
}
.feature__tag {
  position: absolute; inset-block-end: 1rem; inset-inline-start: 1rem;
  background: var(--paper); border-radius: var(--r-pill); padding: 0.5rem 1rem;
  font-weight: 600; font-size: 0.88rem; box-shadow: var(--shadow-card);
}
.feature__tag .en { color: var(--rose-800); }
.feature__kr { font-family: var(--f-kr); font-weight: 500; color: var(--muted); font-size: 0.95rem; margin-block-end: 0.3rem; }
.feature__title { font-family: var(--f-display); font-weight: 600; font-size: var(--fs-h3); }
.feature__kicker { font-family: var(--f-display); font-style: italic; font-size: 1.5rem; color: var(--rose-700); margin-block: 0.35rem 1.1rem; }
.feature__body > p { color: var(--ink-2); }

.ticks { margin-block-start: 1.4rem; display: grid; gap: 0.7rem; }
.ticks li { position: relative; padding-inline-start: 1.9rem; color: var(--ink-2); }
.ticks li::before {
  content: ""; position: absolute; inset-inline-start: 0; inset-block-start: 0.5em;
  width: 11px; height: 11px; border-radius: 50%;
  background: radial-gradient(circle at 50% 40%, var(--rose), var(--rose-deep));
  box-shadow: 0 0 0 4px var(--rose-tint);
}

/* pillars */
.pillars { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1rem, 2vw, 1.8rem); margin-block-end: clamp(3.5rem, 6vw, 6rem); }
.pillar {
  background: var(--paper); border: 1px solid var(--line); border-radius: var(--r-md);
  padding: clamp(1.5rem, 2.4vw, 2.2rem); transition: transform .4s var(--ease), box-shadow .4s var(--ease), border-color .4s;
}
.pillar:hover { transform: translateY(-6px); box-shadow: var(--shadow-card); border-color: var(--rose-soft); }
.pillar__icon { display: grid; place-items: center; width: 58px; height: 58px; border-radius: 16px;
  background: var(--blush); color: var(--rose-800); margin-block-end: 1.1rem; }
.pillar__icon svg { width: 30px; height: 30px; }
.pillar h3 { font-family: var(--f-display); font-weight: 600; font-size: 1.45rem; }
.pillar__kr { font-family: var(--f-kr); font-weight: 500; color: var(--mauve-deep); font-size: 0.9rem; margin-block: 0.15rem 0.7rem; }
.pillar p:last-child { color: var(--muted); font-size: 1rem; }

/* steps */
.steps { border-block-start: 1px solid var(--line); padding-block-start: clamp(3rem, 5vw, 4.5rem); }
.steps__head { text-align: center; font-family: var(--f-display); font-weight: 600; font-size: var(--fs-h3); margin-block-end: clamp(2rem, 3vw, 3rem); }
.steps__head [lang="ko"] { font-family: var(--f-kr); font-weight: 500; font-size: 0.62em; color: var(--muted); display: block; margin-block-start: .3rem; }
.steps__list { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1.5rem, 3vw, 3rem); }
.step { position: relative; padding-block-start: 0.5rem; }
.step__num {
  display: grid; place-items: center; width: 56px; height: 56px; border-radius: 50%;
  font-family: var(--f-display); font-weight: 700; font-size: 1.5rem;
  color: var(--rose-800); background: var(--paper); border: 1.5px solid var(--rose-soft);
  margin-block-end: 1rem;
}
.step h4 { font-family: var(--f-display); font-weight: 600; font-size: 1.3rem; margin-block-end: 0.4rem; display: flex; align-items: baseline; gap: .5rem; }
.step h4 [lang="ko"] { font-family: var(--f-kr); font-weight: 500; font-size: 0.7rem; color: var(--muted); }
.step p { color: var(--muted); }
.steps__list .step:not(:last-child)::after {
  content: ""; position: absolute; inset-block-start: 28px; inset-inline-start: 56px; inset-inline-end: -1.5rem;
  height: 1.5px; background: linear-gradient(to right, var(--rose-soft), transparent);  /* LTR */
}

/* =================================================================
   SOAP — floating cut-out products
   ================================================================= */
.soap { background: var(--blush); }
.soap__top {
  display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(2rem, 5vw, 5rem);
  align-items: center; margin-block-end: clamp(3.5rem, 6vw, 6rem);
}
.soap__hero { position: relative; display: flex; justify-content: center; }
.soap__hero::before {           /* soft pedestal glow behind the cut-out */
  content: ""; position: absolute; inset-block-end: 6%; inset-inline: 12%; height: 38%;
  background: radial-gradient(60% 100% at 50% 100%, var(--blush-3), transparent 72%);
  filter: blur(6px); z-index: 0;
}
.soap__hero img { position: relative; z-index: 1; width: min(100%, 380px); filter: var(--drop-prod); }

.variants { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); gap: clamp(1.2rem, 2vw, 1.8rem); }
.variant {
  --vc: var(--mauve-deep); --vsoft: #F6EAE6; min-width: 0;
  background: var(--paper); border-radius: var(--r-lg); overflow: hidden;
  border: 1px solid var(--line); display: flex; flex-direction: column;
  transition: transform .4s var(--ease), box-shadow .4s var(--ease);
}
.variant:hover { transform: translateY(-8px); box-shadow: var(--shadow-card); }
.variant--cream { --vc: #8E6478; --vsoft: #F3EAEF; }  /* mauve label */
.variant--blue  { --vc: #3E7CA8; --vsoft: #E6F0F8; }  /* sky-blue label */
.variant--green { --vc: #57904C; --vsoft: #E9F3E4; }  /* green label */
.variant__img {
  /* Matches the portrait product shots — a squarer frame crops the label off. */
  position: relative; aspect-ratio: 0.8; overflow: hidden;
  background: var(--vsoft);
}
.variant__img img {
  width: 100%; height: 100%; object-fit: cover; object-position: center;
  transition: transform .6s var(--ease);
}
.variant:hover .variant__img img { transform: scale(1.045); }
.variant__body { padding: clamp(1.3rem, 2vw, 1.7rem); display: flex; flex-direction: column; gap: 0.3rem; flex: 1; }
.variant__kr { font-family: var(--f-kr); font-weight: 500; font-size: 0.82rem; color: var(--vc); }
.variant__body h3 { font-family: var(--f-display); font-weight: 600; font-size: 1.5rem; }
.variant__en { font-family: var(--f-sans); font-weight: 500; font-size: 0.82rem; letter-spacing: .04em; color: var(--muted); }
.variant__desc { color: var(--muted); font-size: 0.98rem; margin-block-start: 0.5rem; }
.variant__meta { margin-block-start: auto; padding-block-start: 1rem; display: flex; gap: 1.4rem; border-block-start: 1px solid var(--line); }
.variant__meta li { display: flex; flex-direction: column; gap: 1px; }
.variant__meta span { font-size: 0.72rem; color: var(--muted); }
.variant__meta strong { font-weight: 600; font-size: 0.92rem; color: var(--ink); }
.variant__meta strong.en { color: var(--vc); }

/* =================================================================
   SHADE RANGE (real product cut-outs)
   ================================================================= */
.shades { background: linear-gradient(180deg, var(--paper) 0%, var(--blush) 46%, var(--rose-tint) 100%); }
.shades__botanical {
  position: absolute; inset-block-start: -3%; inset-inline-end: -6%; width: min(34vw, 380px);
  opacity: .26; transform: rotate(8deg) scaleX(-1); z-index: var(--z-deco); pointer-events: none;
}

.shade-filter {
  display: flex; flex-wrap: wrap; justify-content: center; gap: 0.55rem;
  margin-block-end: clamp(2rem, 4vw, 3rem);
}
.shade-chip {
  font-family: var(--f-sans); font-size: 0.86rem; font-weight: 500; letter-spacing: .01em;
  color: var(--ink-2); background: var(--paper); border: 1px solid var(--line-strong);
  padding: 0.5rem 1.05rem; border-radius: var(--r-pill); cursor: pointer;
  transition: color .3s var(--ease), background-color .3s var(--ease), border-color .3s var(--ease), transform .3s var(--ease);
}
.shade-chip:hover { border-color: var(--rose); color: var(--rose-800); }
.shade-chip:focus-visible { outline: 2px solid var(--rose-700); outline-offset: 2px; }
.shade-chip.is-active {
  background: var(--rose); border-color: var(--rose); color: #fff;
  box-shadow: 0 10px 22px -12px rgba(224,124,121,.8);
}

.shade-grid {
  display: grid; grid-template-columns: repeat(4, 1fr);
  gap: clamp(1rem, 1.8vw, 1.6rem);
}
.shade {
  position: relative; background: var(--paper); border: 1px solid var(--line);
  border-radius: var(--r-md); overflow: hidden; display: flex; flex-direction: column;
  transition: transform .4s var(--ease), box-shadow .4s var(--ease), border-color .4s var(--ease);
}
.shade:hover { transform: translateY(-6px); box-shadow: var(--shadow-card); border-color: var(--line-strong); }
.shade.is-hidden { display: none; }
.shade__media {
  position: relative; aspect-ratio: 0.72; display: grid; grid-template-areas: "stack"; place-items: stretch;
  padding: 1.1rem 1.1rem 0.6rem;
  background: radial-gradient(120% 80% at 50% 12%, var(--blush-2), var(--paper) 74%);
}
.shade__media::after {                 /* soft pedestal shadow */
  content: ""; position: absolute; inset-block-end: 4%; inset-inline: 24%; height: 5%;
  background: radial-gradient(60% 100% at 50% 50%, rgba(36,27,28,.22), transparent 72%);
  filter: blur(3px); z-index: 0;
}
.shade__media img {
  grid-area: stack;                    /* front + alt occupy the same cell */
  position: relative; z-index: 1; width: 100%; height: 100%;
  object-fit: contain; object-position: center bottom;
  filter: drop-shadow(0 18px 20px rgba(36,27,28,.18));
  transition: opacity .45s var(--ease), transform .5s var(--ease);
}
.shade__media .shade__alt { opacity: 0; }
.shade:hover .shade__front, .shade.show-alt .shade__front { opacity: 0; }
.shade:hover .shade__alt,   .shade.show-alt .shade__alt   { opacity: 1; }
.shade:hover .shade__media img, .shade.show-alt .shade__media img { transform: translateY(-4px) scale(1.02); }
.shade__flip {                         /* small hint that a 2nd angle exists */
  position: absolute; inset-block-start: 10px; inset-inline-end: 10px; z-index: 2;
  width: 26px; height: 26px; border-radius: 50%; display: grid; place-items: center;
  background: color-mix(in srgb, var(--paper) 80%, transparent); border: 1px solid var(--line);
  color: var(--muted); opacity: .85; transition: opacity .3s, color .3s;
}
.shade__flip svg { width: 15px; height: 15px; stroke: currentColor; fill: none; stroke-width: 1.7; }
.shade:hover .shade__flip { opacity: 1; color: var(--rose-800); }
@media (hover: none) { .shade__flip { display: none; } }   /* touch: no hover hint */
.shade__meta {
  display: grid; grid-template-columns: auto 1fr; align-items: center;
  gap: 0.15rem 0.6rem; padding: 0.85rem clamp(0.9rem, 1.4vw, 1.15rem) 1.05rem;
}
.shade__swatch {
  grid-row: 1 / span 2; width: 26px; height: 26px; border-radius: 50%;
  background: var(--sw); box-shadow: inset 0 0 0 1.5px rgba(255,255,255,.55), 0 2px 6px rgba(36,27,28,.28);
}
.shade__code {
  font-family: var(--f-sans); font-weight: 700; font-size: 0.82rem; letter-spacing: .08em;
  color: var(--rose-800); align-self: end; line-height: 1;
}
.shade__name {
  font-family: var(--f-display); font-weight: 600; font-size: 1.12rem; color: var(--ink);
  align-self: start; line-height: 1.1;
}
.shades__note {
  margin-block-start: clamp(2rem, 3.5vw, 3rem); text-align: center;
  font-size: 0.86rem; letter-spacing: .04em; color: var(--muted);
}
.shades__note [lang="ko"] { font-family: var(--f-kr); color: var(--ink-2); }

/* =================================================================
   TECHNOLOGY (ink / rose drench)
   ================================================================= */
.tech { color: var(--blush); isolation: isolate; }
.tech__bg {
  position: absolute; inset: 0; z-index: -2;
  background:
    radial-gradient(80% 120% at 10% 0%, #3a2728 0%, transparent 60%),
    radial-gradient(90% 130% at 100% 100%, color-mix(in srgb, var(--rose-700) 55%, var(--ink)) 0%, transparent 55%),
    var(--ink);
}
.tech__botanical {
  position: absolute; z-index: -1; inset-block-start: -4%; inset-inline-start: -4%;
  width: clamp(220px, 26vw, 420px); opacity: .14; transform: rotate(-22deg) scaleX(-1);
  pointer-events: none;
}
.tech__inner { display: grid; grid-template-columns: 1.05fr 0.95fr; gap: clamp(2rem, 4vw, 4.5rem); align-items: center; }
.tech__lead { font-family: var(--f-sans); font-size: var(--fs-lead); color: color-mix(in srgb, var(--blush) 88%, transparent); margin-block-start: 1.1rem; max-width: 48ch; line-height: 1.9; }
.tech .section-title { color: var(--blush); }
.tech__stats { display: grid; grid-template-columns: repeat(3, 1fr); gap: clamp(1.2rem, 3vw, 2.4rem); margin-block-start: clamp(2rem, 3vw, 2.8rem); }
.tech__stats dt { font-family: var(--f-display); font-weight: 700; font-size: clamp(1.8rem, 3vw, 2.5rem); color: var(--rose); line-height: 1; }
.tech__stats dd { font-size: 0.9rem; color: color-mix(in srgb, var(--blush) 82%, transparent); margin-block-start: 0.5rem; max-width: 18ch; }
.tint-scale { display: flex; gap: 6px; margin-block-start: clamp(2rem, 3vw, 2.6rem); }
.tint-scale span {
  width: clamp(34px, 5vw, 56px); height: 14px; border-radius: var(--r-pill);
  background: color-mix(in srgb, var(--rose) calc(var(--t) * 100%), transparent);
  border: 1px solid color-mix(in srgb, var(--blush) 20%, transparent);
}
.tech__media img {
  width: 100%; aspect-ratio: 1.1; object-fit: cover; border-radius: var(--r-lg);
  box-shadow: 0 40px 80px -40px rgba(0,0,0,.6); border: 1px solid rgba(255,255,255,.08);
}

/* =================================================================
   PHILOSOPHY (Made in Korea — minimal, numbered traits)
   ================================================================= */
.philosophy { background: var(--paper); }
.traits { display: grid; grid-template-columns: repeat(4, 1fr); gap: clamp(1.5rem, 3vw, 2.6rem); }
.trait { padding-block-start: 1.3rem; border-block-start: 1.5px solid var(--line-strong); }
.trait__no { font-family: var(--f-display); font-weight: 600; font-size: 1.05rem; color: var(--rose-700); letter-spacing: .04em; }
.trait h4 { font-family: var(--f-display); font-weight: 600; font-size: 1.35rem; margin-block: 0.7rem 0.2rem; }
.trait__kr { font-family: var(--f-kr); font-weight: 500; font-size: 0.85rem; color: var(--mauve-deep); margin-block-end: 0.6rem; }
.trait p:last-child { color: var(--muted); font-size: 0.96rem; }

/* =================================================================
   DRENCH BAND
   ================================================================= */
.drench {
  background: radial-gradient(120% 140% at 0% 0%, var(--rose) 0%, var(--rose-deep) 60%, var(--rose-700) 130%);
  color: var(--ink); text-align: center; padding-block: clamp(4rem, 7vw, 7rem);
}
.drench__kr { font-family: var(--f-kr-serif); font-weight: 500; font-size: clamp(1.1rem, 2vw, 1.5rem); color: var(--ink-2); }
.drench__title { font-family: var(--f-display); font-weight: 600; font-size: clamp(2.4rem, 1.3rem + 4.5vw, 5rem); margin-block: 0.4rem 0.5rem; letter-spacing: -0.01em; color: var(--ink); }
.drench__en { font-family: var(--f-kr); font-weight: 500; letter-spacing: .2em; color: var(--ink-2); font-size: 0.95rem; }

/* =================================================================
   CONTACT / NEWSLETTER
   ================================================================= */
.contact { background: var(--blush); }
.contact__inner { display: grid; grid-template-columns: 1.15fr 0.85fr; gap: clamp(2rem, 4vw, 4rem); align-items: center; }
.newsletter { margin-block-start: 1.8rem; max-width: 30rem; }
.newsletter__row {
  display: flex; gap: 0.6rem; background: var(--paper); border: 1px solid var(--line-strong);
  border-radius: var(--r-pill); padding: 0.4rem; transition: border-color .3s, box-shadow .3s;
}
.newsletter__row:focus-within { border-color: var(--rose); box-shadow: 0 0 0 4px var(--rose-tint); }
.newsletter input { flex: 1; border: 0; background: transparent; padding-inline: 1.1rem; color: var(--ink); min-width: 0; }
.newsletter input::placeholder { color: var(--muted); }
.newsletter input:focus-visible { outline: none; }
.newsletter .btn { flex: none; }
.newsletter__msg { min-height: 1.4em; margin-block-start: 0.7rem; font-size: 0.92rem; font-weight: 500; padding-inline-start: 1rem; }
.newsletter__msg.ok { color: #2f7a3a; }
.newsletter__msg.err { color: var(--rose-800); }

.contact__links { display: flex; gap: 1.4rem; margin-block-start: 1.6rem; flex-wrap: wrap; }
.contact__links a { font-weight: 500; color: var(--ink-2); position: relative; }
.contact__links a::after { content: ""; position: absolute; inset-inline: 0; inset-block-end: -3px; height: 1.5px; background: var(--rose); transform: scaleX(0); transform-origin: inline-start; transition: transform .3s var(--ease); }
.contact__links a:hover::after { transform: scaleX(1); }

.contact__card {
  background: var(--ink); color: var(--blush); border-radius: var(--r-lg);
  padding: clamp(2rem, 3.5vw, 3rem); text-align: center; box-shadow: var(--shadow-soft);
  position: relative; overflow: hidden;
}
.contact__card::before { content: ""; position: absolute; inset-block-start: -40%; inset-inline-end: -20%; width: 70%; aspect-ratio: 1; border-radius: 50%; background: radial-gradient(circle, color-mix(in srgb, var(--rose-700) 60%, transparent), transparent 70%); }
.contact__wm { font-family: var(--f-display); font-weight: 700; font-size: clamp(2.2rem, 4vw, 3.2rem); letter-spacing: 0.18em; display: block; padding-inline-start: 0.18em; }
.contact__kr { font-family: var(--f-kr); letter-spacing: .25em; color: var(--rose-soft); margin-block: 0.3rem 1rem; }
.contact__tag { font-family: var(--f-display); font-style: italic; font-size: 1.15rem; }
.contact__seal { display: inline-flex; align-items: center; gap: 0.5rem; margin-block-start: 1.6rem; font-size: 0.85rem; color: color-mix(in srgb, var(--blush) 80%, transparent); }
.contact__seal svg { width: 22px; height: 22px; color: var(--rose); }

/* =================================================================
   FOOTER
   ================================================================= */
.site-footer { background: var(--ink); color: color-mix(in srgb, var(--blush) 78%, transparent); padding-block: clamp(3rem, 5vw, 4.5rem) 2rem; }
.footer__inner { display: grid; grid-template-columns: 1.6fr 1fr 1fr; gap: clamp(2rem, 4vw, 3.5rem); padding-block-end: 2.5rem; border-block-end: 1px solid rgba(255,255,255,.1); }
.footer__logo { width: clamp(150px, 16vw, 190px); height: auto; margin-block-end: 1.2rem; }
.footer__brand p { max-width: 42ch; font-size: 0.96rem; line-height: 1.8; }
.footer__nav h3, .footer__contact h3 { font-family: var(--f-display); font-weight: 600; color: var(--blush); font-size: 1.1rem; margin-block-end: 1rem; }
.footer__nav, .footer__contact { display: flex; flex-direction: column; gap: 0.55rem; }
.footer__nav a, .footer__contact a { color: color-mix(in srgb, var(--blush) 74%, transparent); width: fit-content; transition: color .25s; }
.footer__nav a:hover, .footer__contact a:hover { color: var(--rose); }
.footer__bottom { display: flex; justify-content: space-between; flex-wrap: wrap; gap: 0.6rem; padding-block-start: 1.6rem; font-size: 0.85rem; color: color-mix(in srgb, var(--blush) 58%, transparent); }

/* =================================================================
   REVEAL MOTION (enhances an already-visible default; JS-gated)
   ================================================================= */
html.js [data-rv] { opacity: 0; transform: translateY(26px); transition: opacity .8s var(--ease), transform .8s var(--ease); }
html.js [data-rv].in { opacity: 1; transform: none; }
/* Shade cards must never shift/stagger — the grid stays perfectly aligned */
html.js .shade[data-rv] { opacity: 1; transform: none; transition: none; }



@media (prefers-reduced-motion: reduce) {
  html.js [data-rv] { opacity: 1 !important; transform: none !important; transition: none !important; }
  .seal svg, .tagline-track { animation: none; }
  .btn, .pillar, .variant { transition: none; }
}

/* =================================================================
   RESPONSIVE
   ================================================================= */
@media (max-width: 1000px) {
  .nav { display: none; }
  .nav-toggle { display: flex; }
  .hero__inner { grid-template-columns: 1fr; }
  .hero__media { max-width: 460px; margin-inline: auto; width: 100%; }
  .feature, .soap__top, .tech__inner, .contact__inner { grid-template-columns: 1fr; }
  .feature__media, .tech__media { order: -1; }
  .tech__stats { grid-template-columns: repeat(3, 1fr); }   /* even once single-column */
  .traits { grid-template-columns: repeat(2, 1fr); }
  .footer__inner { grid-template-columns: 1fr 1fr; }
  .footer__brand { grid-column: 1 / -1; }
  .shade-grid { grid-template-columns: repeat(3, 1fr); }
}

@media (max-width: 640px) {
  :root { --fs-body: 1rem; }
  .header-actions .btn--rose { display: none; }
  .pillars, .steps__list, .variants, .tech__stats { grid-template-columns: minmax(0, 1fr); }
  .shade-grid { grid-template-columns: repeat(2, 1fr); }
  .shade__name { font-size: 1rem; }
  .tech__stats { gap: 1.4rem; }
  .steps__list .step:not(:last-child)::after { display: none; }
  .traits { grid-template-columns: 1fr; }
  .footer__inner { grid-template-columns: 1fr; }
  .hero__chip { inset-inline-end: 0; }
  .seal { inset-inline-start: 0; }
  .newsletter__row { flex-wrap: wrap; }
  .newsletter .btn { width: 100%; }
}

@media (max-width: 380px) {
  .hero__cta { flex-direction: column; align-items: stretch; }
  .hero__cta .btn { width: 100%; }
}