셀로라·MADE IN KOREA

순수한 컬러,
부드러운 케어. Pure color, gentle care.

A new-generation hair-color system powered by Aloe Vera Activator Gel — vivid color achieved through care, never at the cost of your hair's health. Completed by a milk-based refreshing soap line.

Discover Hair Color The Soap Line
  • Aloe Vera Activator Gel
  • A gentle alternative to oxidant cream
  • Care-first formulation
A woman runs her hands through glossy, healthy hair against a soft rose backdrop
알로에 Aloe Activator
셀로라✦Color + Care, Without Compromise✦타협 없는 컬러와 케어✦

케어로 완성하는 컬러

Pure, vivid color achieved through care — never at the cost of the hair's health.

헤어 컬러·Hair Color

The new generation of color

The 10th generation of color chemistry. A gel-based activator infused with Aloe Vera that enhances color performance while keeping hair hydrated and smooth — the gentle alternative to traditional oxidant cream.

A fresh green aloe vera leaf on a clean white ground Aloe Vera · 알로에

알로에 액티베이터 젤

Aloe Vera Activator Gel

A gel that colors as it cares.

Instead of a harsh oxidant cream, SELORA relies on a gel-based activator rich in Aloe Vera that shields every strand from chemical damage and locks in hydration and softness during coloring — so you leave with vivid color and healthier hair.

  • Protects the hair structure throughout development
  • Maintains natural hydration and color shine
  • A softer scent and a gentler feel on the scalp

Protective

보호

A gel shield that guards hair from chemical damage during coloring.

Nourishing

영양

Aloe hydration locked inside the strand throughout the color process.

Advanced

진보

The new generation of color chemistry — precise, credible results.

How the system works 시스템 작동 방식

  1. 1

    Activate 활성화

    Mix the color with the Aloe Vera Activator Gel instead of traditional oxidant cream.

  2. 2

    Color 컬러링

    Color develops while the gel guards every strand and nourishes it with hydration.

  3. 3

    Rinse 헹굼

    Pure, vivid color and soft, hydrated, healthy hair — no harshness, no compromise.

셰이드 컬렉션·The Shade Range

30 shades, one gentle system

From Midnight K-Black to Snow Platinum — every SELORA shade is a creamy, vegan color cream built on the Aloe Vera Bio Active Complex. Pick your tone; the care comes standard.

SELORA 1KB Midnight K-Black — front SELORA 1KB Midnight K-Black — angled view
1KB Midnight K-Black
SELORA 3MB Deep Mocha Brown — front SELORA 3MB Deep Mocha Brown — angled view
3MB Deep Mocha Brown
SELORA 4CB Classic Milk Brown — front SELORA 4CB Classic Milk Brown — angled view
4CB Classic Milk Brown
SELORA 5RB Rose Brown — front SELORA 5RB Rose Brown — angled view
5RB Rose Brown
SELORA 5VC Velvet Chocolate — front SELORA 5VC Velvet Chocolate — angled view
5VC Velvet Chocolate
SELORA 6CW Cherry Wine Blonde — front SELORA 6CW Cherry Wine Blonde — angled view
6CW Cherry Wine Blonde
SELORA 6OB Dark Matcha Blonde — front SELORA 6OB Dark Matcha Blonde — angled view
6OB Dark Matcha Blonde
SELORA 7CC Choco Cream Blonde — front SELORA 7CC Choco Cream Blonde — angled view
7CC Choco Cream Blonde
SELORA 7CG Copper Glow Blonde — front SELORA 7CG Copper Glow Blonde — angled view
7CG Copper Glow Blonde
SELORA 7CM Caramel Milk Blonde — front SELORA 7CM Caramel Milk Blonde — angled view
7CM Caramel Milk Blonde
SELORA 7HG Honey Gold Blonde — front SELORA 7HG Honey Gold Blonde — angled view
7HG Honey Gold Blonde
SELORA 7HL Hazelnut Latte — front SELORA 7HL Hazelnut Latte — angled view
7HL Hazelnut Latte
SELORA 7IB Pure Idol Blonde — front SELORA 7IB Pure Idol Blonde — angled view
7IB Pure Idol Blonde
SELORA 7NB Nude Beige Blonde — front SELORA 7NB Nude Beige Blonde — angled view
7NB Nude Beige Blonde
SELORA 7OA Olive Ash Latte — front SELORA 7OA Olive Ash Latte — angled view
7OA Olive Ash Latte
SELORA 8AB Angel Light Blonde — front SELORA 8AB Angel Light Blonde — angled view
8AB Angel Light Blonde
SELORA 8LM Light Milk Matcha — front SELORA 8LM Light Milk Matcha — angled view
8LM Light Milk Matcha
SELORA 8PG Rose Pink Gold — front SELORA 8PG Rose Pink Gold — angled view
8PG Rose Pink Gold
SELORA 8SB Soft Ash Beige — front SELORA 8SB Soft Ash Beige — angled view
8SB Soft Ash Beige
SELORA 8SO Soft Olive Ash — front SELORA 8SO Soft Olive Ash — angled view
8SO Soft Olive Ash
SELORA 9CB Crystal Blonde — front SELORA 9CB Crystal Blonde — angled view
9CB Crystal Blonde
SELORA 9IA Ice Ash Blonde — front SELORA 9IA Ice Ash Blonde — angled view
9IA Ice Ash Blonde
SELORA 9PL Pale Lavender — front SELORA 9PL Pale Lavender — angled view
9PL Pale Lavender
SELORA 5LB Soft Latte Brown — front SELORA 5LB Soft Latte Brown — angled view
5LB Soft Latte Brown
SELORA 6MA Cool Mocha Ash — front SELORA 6MA Cool Mocha Ash — angled view
6MA Cool Mocha Ash
SELORA 6SB Shadow Blonde — front SELORA 6SB Shadow Blonde — angled view
6SB Shadow Blonde
SELORA 7AM Ash Milk Blonde — front SELORA 7AM Ash Milk Blonde — angled view
7AM Ash Milk Blonde
SELORA 7MB Matcha Beige Blonde — front SELORA 7MB Matcha Beige Blonde — angled view
7MB Matcha Beige Blonde
SELORA 10SP Snow Platinum — front SELORA 10SP Snow Platinum — angled view
10SP Snow Platinum
SELORA 9SA Snow Olive Ash — front SELORA 9SA Snow Olive Ash — angled view
9SA Snow Olive Ash

비건 오일 시스템 · Vegan Oils System · Hypoallergenic Formula · Made in Korea

당김 비누·Refreshing Soap

Milk-based, Korean-made

A refreshing soap with milk extract, designed the Korean way — it cleanses and cares, leaving skin taut and fresh. Three formulas, one for every skin need. 100g each.

SELORA moisturizing soap gift set — milk soap wrapped in mesh inside a natural bamboo crate
SELORA moisturizing refreshing soap — cream soap bar and mesh pouch in a bamboo crate

수분감 촉촉 당김 비누

Moisturizing

Refreshing Soap

Rice protein, natural milk, zinc and collagen brighten, hydrate and visibly firm the skin.

  • KeyRice Protein & Collagen
  • Net100g
SELORA oil-control refreshing soap — blue soap bar and mesh pouch in a bamboo crate

피지컷 오일조절 당김 비누

Oil Control

Refreshing Soap

An icy-fresh cleanse of coconut oil, milk and hyaluronic acid — cools irritated skin and firms the surface on contact.

  • KeyCoconut & Hyaluronic
  • Net100g
SELORA anti-blemish refreshing soap — green soap bar and mesh pouch in a bamboo crate

트러블 케어 당김 비누

Anti-Blemish

Refreshing Soap

Camellia seed oil, sulphur, Korean eucalyptus leaf oil and hydrolysed silk target breakouts and the marks they leave behind.

  • KeyCamellia & Eucalyptus
  • Net100g

기술·Technology

A gel that colors as it cares

Minimal, scientific, and soft. Subtle glowing lines and precise visuals translate our promise: technology that looks after your hair while it delivers color.

10th
generation of color chemistry
0%
traditional harsh oxidant cream
Aloe
at the heart of the formula
Soft, silver-green aloe leaves under calm, quiet lighting

한국에서 만든·Made in Korea

케어가 먼저입니다

The heritage of K-beauty: care first, with elegant restraint. Quiet, refined, and kind — every formula carries the calm of Korean beauty.

01

Clean Luxury

클린 럭셔리

Premium minimalism — refined and uncluttered.

02

Scientific

과학적

Formulated on evidence. Precise and credible.

03

Soft Feminine

소프트 페미닌

Gentle and warm — a tender, blush-toned feel.

04

Korean-Inspired

코리안 인스파이어드

K-beauty heritage: care-first, elegant restraint.

케어가 컬러를 만나다

Care Meets Color

셀로라 · SELORA

연락처·Stay in touch

Join the SELORA list

Subscribe for new SELORA releases, offers, and Korean-beauty care tips.